In today’s media-rich environment, we need to identify the key elements that make your video marketing immediately engaging. You only have a matter of seconds.
According to a 2012 study cited by the Wall Street Journal, the sound of the speaker’s voice is twice as important as the message itself.
But that’s not all:
The speaker’s voice quality accounted for 23% of listener’s evaluations; the content of the message accounted for 11%.
This is likely due to the fact that the audience is multi-tasking while “watching” your video.
(Be honest – You do it, too.)
When creating a “successful marketing video” (the video is actually causing the viewer to take some intended action) there are key elements that must be in place in order to achieve your desired results.
Since the message is only half as important as the speaker’s voice, it makes sense that the voiceover and audio tracks are of the utmost importance.
A great voice over delivered by a professional gives your brand a much needed confidence boost by combining strategic delivery with the right tone.
Need more proof? Take a look at this: Continue reading “How to Find the Perfect Voice Over Artist for Your Marketing Video”