Six reasons why hiring a freelance videographer is a better business decision than bringing video production in-house.
As the march towards video continues to dominate the discussion around marketing for small and medium sized businesses, the inevitable question becomes, “Which is better, hiring a freelance videographer or bringing video production in-house?”
No one can argue that video has recently become an integral part of any effective marketing campaign – and for good reason; a good marketing video is usually fast-paced, engaging and can capture and hold the attention of the audience within a matter of seconds. For these reasons and others (video is also a fundamental part of search engine optimization, too), the use of video as a marketing tool is projected to continue to skyrocket.
As a matter of fact, video marketing is projected to increase by more than 25%, making it a $140 billion industry.
But, as a business owner, how exactly do you get started with video production? You generally have a choice: Continue reading “6 Reasons Why Hiring a Freelance Videographer is Better for Business”