Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

Making a whiteboard video for business marketing and training is a well established trend in video marketing. Explainer videos are an easily sharable way to introduce your business, your brand or a specific concept to the world. Businesses the world over utilize explainer videos as they’re much more engaging than a long page of text. Be honest – if you had the option between watching a short video or reading pages of site copy, which would you choose?

Chances are you picked the video… Your consumers will do the same. Continue reading “Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success”

10 Tricks To Make Your Amateur Videos Look Professional

The secret to making your amateur videos look professional is not nearly as much about the video gear you are using as it is the technique. A lot of the amateur filmmakers today don’t necessarily have all the fancy equipment and gear to make perfect quality videos, but it’s not the equipment that makes the videographer, vlogger or YouTube personality – many are simply using their mobile phones to make great video. There are certain tricks that you can use to make your amateur videos look professional as discussed in the video from Griffin Hammond (who made an excellent documentary about Sriracha) below. With these ten tricks you can take a bad video and make it look much better. Continue reading “10 Tricks To Make Your Amateur Videos Look Professional”

The 6 Types of How-To and Explainer Videos Most Popular Right Now

The 6 Types of How-to and Explainer Videos Most Popular Right Now

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general purpose video or a “talking head” vlog.

We all know there are millions of video ideas floating around. While business-related videos should serve to connect with a customer, and strengthen that relationship or convert a potential customer into a buyer, most types of how-to and explainer videos don’t look like standard video marketing ads. They usually lack an obvious advertising pitch, a call to action or a lot of promotion language because most people who are looking for a video to Continue reading “The 6 Types of How-To and Explainer Videos Most Popular Right Now”