How to Find the Perfect Voice Over Artist for Your Marketing Video

In today’s media-rich environment, we need to identify the key elements that make your video marketing immediately engaging. You only have a matter of seconds.

Guess what?

According to a 2012 study cited by the Wall Street Journal, the sound of the speaker’s voice is twice as important as the message itself.

But that’s not all:

The speaker’s voice quality accounted for 23% of listener’s evaluations; the content of the message accounted for 11%.

This is likely due to the fact that the audience is multi-tasking while “watching” your video.

(Be honest – You do it, too.)

When creating a “successful marketing video” (the video is actually causing the viewer to take some intended action) there are key elements that must be in place in order to achieve your desired results.

Since the message is only half as important as the speaker’s voice, it makes sense that the voiceover and audio tracks are of the utmost importance.

A great voice over delivered by a professional gives your brand a much needed confidence boost by combining strategic delivery with the right tone.

Need more proof? Take a look at this: Continue reading “How to Find the Perfect Voice Over Artist for Your Marketing Video”

Making Great Explainer Videos – The 7 Key Ingredients Every How-To Video Must Have

The 7 Keys Ingredients of a Great Explainer Video

An explainer video is a very short animated video used to introduce a concept, product, website, company, or anything else that has many details. The explainer video is short, usually between 1 – 3 minutes, and is usually presented in the form of a cartoon. These videos can either include talking characters, a narrator, or both.

Sounds easy enough, right? But how exactly do you make an effective explainer video that your audience will like, share and engage with through social media? The first thing that you need to do is to understand the basic structure of a great explainer video. Without understanding the proper construction of the various types of explainer videos, it will be very difficult to create an interesting and compelling message that will capture and satisfy your audience’s attention.

Continue reading “Making Great Explainer Videos – The 7 Key Ingredients Every How-To Video Must Have”

How to Get More YouTube Channel Subscribers Fast, FREE and Easy!

If you’re not one of YouTube’s ONE BILLION active users a month and are yet familiar, YouTube is a video hosting and sharing website that allows any registered video creator to publish a video channel to which they can upload, view and share videos. Creators work to build YouTube channel subscribers, who are essentially fans. Registered users can watch, like and comment on these videos as well as subscribe to content creators’ channels. Unregistered user can only view videos on YouTube. Continue reading “How to Get More YouTube Channel Subscribers Fast, FREE and Easy!”

10 Tricks To Make Your Amateur Videos Look Professional

The secret to making your amateur videos look professional is not nearly as much about the video gear you are using as it is the technique. A lot of the amateur filmmakers today don’t necessarily have all the fancy equipment and gear to make perfect quality videos, but it’s not the equipment that makes the videographer, vlogger or YouTube personality – many are simply using their mobile phones to make great video. There are certain tricks that you can use to make your amateur videos look professional as discussed in the video from Griffin Hammond (who made an excellent documentary about Sriracha) below. With these ten tricks you can take a bad video and make it look much better. Continue reading “10 Tricks To Make Your Amateur Videos Look Professional”

The 6 Types of How-To and Explainer Videos Most Popular Right Now

The 6 Types of How-to and Explainer Videos Most Popular Right Now

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general purpose video or a “talking head” vlog.

We all know there are millions of video ideas floating around. While business-related videos should serve to connect with a customer, and strengthen that relationship or convert a potential customer into a buyer, most types of how-to and explainer videos don’t look like standard video marketing ads. They usually lack an obvious advertising pitch, a call to action or a lot of promotion language because most people who are looking for a video to Continue reading “The 6 Types of How-To and Explainer Videos Most Popular Right Now”