Making Great Explainer Videos – The 7 Key Ingredients Every How-To Video Must Have

The 7 Keys Ingredients of a Great Explainer Video

An explainer video is a very short animated video used to introduce a concept, product, website, company, or anything else that has many details. The explainer video is short, usually between 1 – 3 minutes, and is usually presented in the form of a cartoon. These videos can either include talking characters, a narrator, or both.

Sounds easy enough, right? But how exactly do you make an effective explainer video that your audience will like, share and engage with through social media? The first thing that you need to do is to understand the basic structure of a great explainer video. Without understanding the proper construction of the various types of explainer videos, it will be very difficult to create an interesting and compelling message that will capture and satisfy your audience’s attention.

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Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success

Making a whiteboard video for business marketing and training is a well established trend in video marketing. Explainer videos are an easily sharable way to introduce your business, your brand or a specific concept to the world. Businesses the world over utilize explainer videos as they’re much more engaging than a long page of text. Be honest – if you had the option between watching a short video or reading pages of site copy, which would you choose?

Chances are you picked the video… Your consumers will do the same. Continue reading “Making a Whiteboard Video for Business – 4 Ways to Ensure Its Success”

The 6 Types of How-To and Explainer Videos Most Popular Right Now

The 6 Types of How-to and Explainer Videos Most Popular Right Now

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general purpose video or a “talking head” vlog.

We all know there are millions of video ideas floating around. While business-related videos should serve to connect with a customer, and strengthen that relationship or convert a potential customer into a buyer, most types of how-to and explainer videos don’t look like standard video marketing ads. They usually lack an obvious advertising pitch, a call to action or a lot of promotion language because most people who are looking for a video to Continue reading “The 6 Types of How-To and Explainer Videos Most Popular Right Now”