Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)

Video marketing is an awesome way to reach out and engage multiple users all at the same time. Videos have a startling effect on the human psyche that gives brands the immense power to engage visually and emotionally. When you see a video that is relatable or resonates a common pain point that you’ve faced too, you automatically feel connected to the brand that made this video.

However, there have been so many times that you have seen a video ad, loved the content, but later you couldn’t recall the name of the brand that released the video originally. While the video content was great, that particular brand failed to make an impression. This is a common mistake brand make while creating their video content. They immerse themselves in creating a good story but unconsciously side-track their brand’s purpose and market demand. So, if you are creating a video that is awesome but your audience forgets to take note of your brand, then that video campaign goes in vain.

There are many such common, but critical errors brands make while doing video marketing. Below are five such errors. Continue reading “Top 5 Video Marketing Mistakes Brands Make (and how to avoid them)”

Using Video to Establish Yourself as an Expert

I just finished reading an interesting and insightful article, “If You Are Still Ignoring YouTube, You’re Missing Out (Again) on Being a Leader”, by INfluencer Tara Hunt here on LinkedIn. This is the first time I’ve come across any of her material; she breaks down the world of vlogging and social media through her own YouTube channel and articles she is publishing on LinkedIn. She creates content that is both personable and really easy to understand.

The basis of her article is that YouTube is still wide-open for grabbing up market share of thought-leadership in the marketing space essentially because Continue reading “Using Video to Establish Yourself as an Expert”