Video marketing has become a huge part of business-to-consumer (B2C) marketing. With every passing day, video marketers are getting more experienced and savvy, but many businesses who are just beginning to experiment with video are still making the worst video marketing mistakes, which are easy to avoid with a little pre-planning and thought (and knowing that there is, in fact, a list of “worst video marketing mistakes”).
Your audience wants to watch your videos because they want to get something from your videos.
Businesses use video marketing with the goal of building their brand with consumers. If you take a quick look at YouTube, you will see that