3 Ideas to Kick-start Small Business Video Marketing Creativity

I have news for you: creative small business video marketing ideas don’t have to look, sound and smell like video advertising!

The explosion of social media means that businesses now know a lot more about their customers. It also means that businesses both large and small are under pressure to make that great first impression with their clients. Using videos in your marketing strategy could be the smartest thing a business owner can do for the promotion of their brand. Continue reading “3 Ideas to Kick-start Small Business Video Marketing Creativity”

How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

Are you trying to get your videos to rank higher on Google Search?

You’re not alone. Everyone else is working hard to get their videos to rank higher on Google, YouTube and anywhere else they can upload, market and promote their videos, too. The good news is that if you do these nine things before uploading your video, you’re already way ahead of everyone else because very few video content creators think about video search engine optimization (SEO) early enough.

You probably already know what a powerful tool video is for promoting your business, but you can’t fully take advantage of it without proper exposure through rankings on Google and YouTube. As a video content creator or video marketer, if you don’t optimize your videos they will not be seen and you will not get desirable results from your marketing campaign.

Check out this great video from the Sold with Video YouTube Channel on how to get videos to rank higher on Google Continue reading “How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO”

Get Better Audio While Shooting Video with Your Smartphone or Mobile Camera

Everyone is shooting video with their smartphones, mobile cameras, iPad and tablets these days but often forget that audio is as important as video quality; getting better audio on a any mobile device, however, can be a real challenge.

Nowadays, most mobile devices, like cellular smartphones, iPads and tablets have an excellent video camera and recording features that allow you to record high quality videos with a minimum of 720p HD resolution. These features allow almost anyone with a recent mobile device to record anything that he wants in glorious high definition and actually make the video look pretty close to professional with a little proper filming technique that is easy to learn.

However, the biggest drawback of shooting video with a mobile device is the quality of the audio captured can be terrible. Continue reading “Get Better Audio While Shooting Video with Your Smartphone or Mobile Camera”

10 Tricks To Make Your Amateur Videos Look Professional

The secret to making your amateur videos look professional is not nearly as much about the video gear you are using as it is the technique. A lot of the amateur filmmakers today don’t necessarily have all the fancy equipment and gear to make perfect quality videos, but it’s not the equipment that makes the videographer, vlogger or YouTube personality – many are simply using their mobile phones to make great video. There are certain tricks that you can use to make your amateur videos look professional as discussed in the video from Griffin Hammond (who made an excellent documentary about Sriracha) below. With these ten tricks you can take a bad video and make it look much better. Continue reading “10 Tricks To Make Your Amateur Videos Look Professional”

The 7 Most Important Rules of Advertising with Video

Advertising with video is potentially the most powerful marketing method on the Internet today but many small business owners shy away from video marketing because they either don’t understand the benefits or they simply don’t know how to make videos. I can fully understand their hesitation; no one wants to invest time, effort and money into something only to see it fail. Countless times, those without the time or expertise who have tried advertising with video have watched their campaigns flop because the team behind them didn’t have the resources or knowledge to make them work. This is where the video professionals of VideoToOrder.com can help! Continue reading “The 7 Most Important Rules of Advertising with Video”

The 4 “Must-Haves” of Getting Video Ranked on the First Page of Google

Getting video ranked on the the first page of Google is obviously the goal for anyone using video content and video marketing in their overall business or sales strategy. You’ve probably heard it before, “If you are not on the 1st page of Google, you’re not going to be found.” It’s probably true. Think about it, when was the last time you searched past the first page of search results?

If you’re serious about getting video ranked and found then you first need to Continue reading “The 4 “Must-Haves” of Getting Video Ranked on the First Page of Google”

The 6 Types of How-To and Explainer Videos Most Popular Right Now

The 6 Types of How-to and Explainer Videos Most Popular Right Now

Most types of how-to and explainer videos are created to teach the viewer how to do something specific or to explain a specific concept that can’t accurately be summed up in a short, general purpose video or a “talking head” vlog.

We all know there are millions of video ideas floating around. While business-related videos should serve to connect with a customer, and strengthen that relationship or convert a potential customer into a buyer, most types of how-to and explainer videos don’t look like standard video marketing ads. They usually lack an obvious advertising pitch, a call to action or a lot of promotion language because most people who are looking for a video to Continue reading “The 6 Types of How-To and Explainer Videos Most Popular Right Now”

Video Marketing is Now a Fundamental Part of Search Engine Marketing

The Search Engine Benefits of Video Marketing

Video marketing is a fundamental tool for virtually any search engine marketing campaign. It is a quick and easy way to get your message across and also keep your website’s bounce rate low. Video marketing is critical in link-building. It is the new way to make money online. Video marketing might just be the proper tool for your small business enterprise. It is definitely a powerful way to increase website traffic.

Corporate video production is among the most truly effective promotional techniques. Another benefit to video marketing is the fact that videos are now ranking highly within Google search engine results pages. Additionally, video search results appear with an image of the video, so choose your video image thumbnails wisely! There are many important factors which make marketing with video so powerful. Continue reading “Video Marketing is Now a Fundamental Part of Search Engine Marketing”