I just finished reading an interesting and insightful article, “If You Are Still Ignoring YouTube, You’re Missing Out (Again) on Being a Leader”, by INfluencer Tara Hunt here on LinkedIn. This is the first time I’ve come across any of her material; she breaks down the world of vlogging and social media through her own YouTube channel and articles she is publishing on LinkedIn. She creates content that is both personable and really easy to understand.
The basis of her article is that YouTube is still wide-open for grabbing up market share of thought-leadership in the marketing space essentially because Continue reading “Using Video to Establish Yourself as an Expert”
For freelancers who offer services related to video production, video editing, video marketing, etc., just starting out and finding new clients can be pretty difficult to do. There are many established competitors out there and you might not be able to find clients right away. However, with the launch of our video creation marketplace, VideoToOrder.com, it is becoming easier for any freelance video professional to start making money selling their video-related services almost right away without the need of their own website, formal business formation, branding, marketing and other expensive business development steps.
Continue reading “The Video Creation Marketplace – Making Money as a Freelancer at VideoToOrder”
You can shoot great video on your mobile phone without a video crew or a studio full of equipment and still get professional quality video. Sure, a crew of video professionals and high quality gear can help, but fear not! These aren’t necessary to shoot great videos. In fact, capturing footage on your phone is not only efficient (anywhere, anytime… ) but can also lend an authentic feel that really resonates with potential clients through your video marketing efforts.
Continue reading “How to Take Great Video with Your Smartphone or Mobile Device”
The 7 Keys Ingredients of a Great Explainer Video
An explainer video is a very short animated video used to introduce a concept, product, website, company, or anything else that has many details. The explainer video is short, usually between 1 – 3 minutes, and is usually presented in the form of a cartoon. These videos can either include talking characters, a narrator, or both.
Sounds easy enough, right? But how exactly do you make an effective explainer video that your audience will like, share and engage with through social media? The first thing that you need to do is to understand the basic structure of a great explainer video. Without understanding the proper construction of the various types of explainer videos, it will be very difficult to create an interesting and compelling message that will capture and satisfy your audience’s attention.
Continue reading “Making Great Explainer Videos – The 7 Key Ingredients Every How-To Video Must Have”
In the land of digital video, freelance video production will be king (or queen).
So, you have finally decided to say “sayonara” to your day job and go the freelance route – or maybe you’re just going to go part-time until your freelance video production or editing business can replace your regular income. That’s great because being a freelancer means you will have all the perks of being your own boss:
- working flexible hours,
- choosing your clients
- making money doing what you LOVE to do- and best of all,
- keeping all of the profits earned from your work.
Of course, freelancing has its challenges, too but the rewards, in my opinion, are much, much greater than the risks.
Continue reading “Freelance Video Production – Rise of the Video Freelancer In the Age of Video”
Video marketing has become a huge part of business-to-consumer (B2C) marketing. With every passing day, video marketers are getting more experienced and savvy, but many businesses who are just beginning to experiment with video are still making the worst video marketing mistakes, which are easy to avoid with a little pre-planning and thought (and knowing that there is, in fact, a list of “worst video marketing mistakes”). Continue reading “The 5 Absolute Worst Video Marketing Mistakes (and How to Avoid Them)”
If you’re not one of YouTube’s ONE BILLION active users a month and are yet familiar, YouTube is a video hosting and sharing website that allows any registered video creator to publish a video channel to which they can upload, view and share videos. Creators work to build YouTube channel subscribers, who are essentially fans. Registered users can watch, like and comment on these videos as well as subscribe to content creators’ channels. Unregistered user can only view videos on YouTube. Continue reading “How to Get More YouTube Channel Subscribers Fast, FREE and Easy!”
If you are thinking about adding interactive videos to your marketing strategy, bravo! You have made the right decision. The use of videos as a marketing tool is becoming increasingly popular and for good reason. Beyond the obvious benefits of video marketing, like the search engine optimization (SEO) benefits of video, easy delivery of your marketing message, increased customer retention, etc., nothing can boost a customer’s awareness and recall more effectively than a well-produced video. But, did you realize that there are additional tangible benefits your business can experience in addition to mere customer awareness? Continue reading “The 3 Unexpected Benefits of Video Marketing for Your Business”
Six reasons why hiring a freelance videographer is a better business decision than bringing video production in-house.
As the march towards video continues to dominate the discussion around marketing for small and medium sized businesses, the inevitable question becomes, “Which is better, hiring a freelance videographer or bringing video production in-house?”
No one can argue that video has recently become an integral part of any effective marketing campaign – and for good reason; a good marketing video is usually fast-paced, engaging and can capture and hold the attention of the audience within a matter of seconds. For these reasons and others (video is also a fundamental part of search engine optimization, too), the use of video as a marketing tool is projected to continue to skyrocket.
As a matter of fact, video marketing is projected to increase by more than 25%, making it a $140 billion industry.
But, as a business owner, how exactly do you get started with video production? You generally have a choice: Continue reading “6 Reasons Why Hiring a Freelance Videographer is Better for Business”
I have news for you: creative small business video marketing ideas don’t have to look, sound and smell like video advertising!
The explosion of social media means that businesses now know a lot more about their customers. It also means that businesses both large and small are under pressure to make that great first impression with their clients. Using videos in your marketing strategy could be the smartest thing a business owner can do for the promotion of their brand. Continue reading “3 Ideas to Kick-start Small Business Video Marketing Creativity”